Free Essays on The Tamingof The Shrew

To what extent do Katherina and Bianca conform to the ideal of women and marriage in Shakespeareà ­s time? It is curious to note the role of women in Shakespearean literature. Many critics have lambasted the female characters in his plays as two-dimensional and unrealistic portrayals of subservient women. Others have asserted that the roles of women in his plays were prominent for the time and culture that he lived in. It is only with close examination of his works that we are able to suppose his intent in creating characters that inspire so much controversy. One will see that while Shakespeare, ostensibly conforms to his contemporaneous attitudes of women, he actually circumvents them by creating resolute female characters with a strong sense of self. The Taming of the Shrew is one of Shakespeare's most famous plays, and has weathered well into our modern era with adaptations into popular films such as à «ten things I hate about youà ­. For all the praises it has garnered throughout the centuries, it is curious to note that many have considered it to be one of his most controversial in his treatment of women. The "taming" of Katherine has been contended as being excessively cruel by many writers and critics of the modern era. George Bernard Shaw himself pressed for ità ­s banning during the 19th century (Peralta). The subservience of Katherine has been labeled as barbaric, antiquated, and generally demeaning. The play centers on her and her lack of suitors. It establishes in the first act her shrewish demeanor and its repercussions on her family. It is only with the introduction of the witty Petruchio as her suitor, that one begins to see an evolution in her character. Through an elaborate charade of humiliating behavior, Petru chio humbles her and by the end of the play, she will instruct other women on the nature of being a good and dutiful wife. The women in à ¬the taming of the shrewà ® provide a clear insight into the role of... Free Essays on The Tamingof The Shrew Free Essays on The Tamingof The Shrew To what extent do Katherina and Bianca conform to the ideal of women and marriage in Shakespeareà ­s time? It is curious to note the role of women in Shakespearean literature. Many critics have lambasted the female characters in his plays as two-dimensional and unrealistic portrayals of subservient women. Others have asserted that the roles of women in his plays were prominent for the time and culture that he lived in. It is only with close examination of his works that we are able to suppose his intent in creating characters that inspire so much controversy. One will see that while Shakespeare, ostensibly conforms to his contemporaneous attitudes of women, he actually circumvents them by creating resolute female characters with a strong sense of self. The Taming of the Shrew is one of Shakespeare's most famous plays, and has weathered well into our modern era with adaptations into popular films such as à «ten things I hate about youà ­. For all the praises it has garnered throughout the centuries, it is curious to note that many have considered it to be one of his most controversial in his treatment of women. The "taming" of Katherine has been contended as being excessively cruel by many writers and critics of the modern era. George Bernard Shaw himself pressed for ità ­s banning during the 19th century (Peralta). The subservience of Katherine has been labeled as barbaric, antiquated, and generally demeaning. The play centers on her and her lack of suitors. It establishes in the first act her shrewish demeanor and its repercussions on her family. It is only with the introduction of the witty Petruchio as her suitor, that one begins to see an evolution in her character. Through an elaborate charade of humiliating behavior, Petru chio humbles her and by the end of the play, she will instruct other women on the nature of being a good and dutiful wife. The women in à ¬the taming of the shrewà ® provide a clear insight into the role of...

Were the British Empire’s Influences and Actions in Africa Good or Bad Essay Example

Were the British Empire’s Influences and Actions in Africa Good or Bad Essay Example Were the British Empire’s Influences and Actions in Africa Good or Bad Essay Were the British Empire’s Influences and Actions in Africa Good or Bad Essay Were the British Empire’s influences and actions in Africa good or bad? The British Empire controlled the Southern Africa for a long time until all the colonies of British started to rebel and get independence. Africa got their independence from British too. After the British left, the Africans started to organize and develop. The British left both good and bad impacts to the Africans. In earlier times, British had already invaded the coasts of Africa and started to â€Å"traded† with the Africans.Actually, they traded useless things to Africans, such as plastic, glass. And they took things which were much more valuable from them, such as gold, wood and other resources. Later, when the British was running through the industrial revolution, the technology, medical, army, navy were more advanced and organized comparing with the old times. They had over come the illness in the deeper places of Africa and started to send armies, navies to conquer more areas in the southern Africa.Then the British ruled the blacks and didn’t trade with them. They just took everything they wanted back to British. They caught slaves to sell or trade with the other countries. They thought the blacks were children and they can’t rule themselves. So the British thought it was okay to control and rule the natives with giving no rights to them. The natives had no right to vote in the British and they can just serve the invaders under their advanced weapons.Until the 18 centuries, the British stopped the slave trades and started to give a little bit of right to the Africans. They built railways and developed in Africa. They made connections between the rural areas and the urban areas. Communications were made between the outside world and Africa. Although developments appeared in Africa, all benefits owned by the British Empire and only very few were given to the natives. After the Second World War, lots of colonies’ controls were given back to the natives .Africans ruled their own lands, however, because of the natives didn’t have a chance to learn about the whole system of ruling a piece of land. That made a huge gap between the physical developments and the inside mind developments. Until now, most of the African countries still can’t get a well development on politics and economy. The British Empire did left developments on a very little amount of African countries. In general, the British left extreme negative impacts on Africa and also took away a lots from them.

Drug Behavior and Blood Brain Barrier Permeability Essay

Drug Behavior and Blood Brain Barrier Permeability - Essay Example Adolescent's innovation and curiosity can be transformed in dependence and addiction. Substance abuse is a maladaptive pattern leading to clinically significant impairment or distress. Several illicit substances produce dependence, defined as substance abuse that leads to loss of control, monopolization of time by substance use, and adverse medical, social, or emotional consequences that include tolerance and withdrawal (Gonzalez-Mayo, et al., 2005). There is a continued use in spite of knowing the problems that it causes. The mesolimbic dopamine system, particularly the nucleus accumbens, is a critical reinforcing site for drug addiction; this same pathway is believed to control drug craving and seeking behavior. It was recently proposed that addiction is a disease of learning and memory; classical conditioning describes learning in which a natural response is elicited by a conditioned, or learned, stimulus that previously was presented in conjunction with an unconditioned stimulus. Some evidence suggests that the mechanisms involved in the acute stimulant effects of cocaine and other illicit psychostimulants may be similar to the underlying features that explain chronic effects and addiction. The studies conducted in mice have allowed researchers to disclose important data regarding addiction pathways and neurotransmitter input. In humans, cocaine acute intoxication ca... On the other hand, ethanol intoxication causes disinhibition, emotional lability, slurred speech, ataxia, coma, and blackouts. Nicotine is one of the most addictive substances, and causes restlessness, insomnia, anxiety, and arrhythmias. Boudreau & Wolf (2005) define sensitization as "the augmentation of behavioral responses to drugs of abuse that occurs during their repeated administration and persists long after drug exposure is discontinued". The study conducted by Bainton, et al. is based on behavioral sensitization and the similarities between the addiction pathways of mammals and flies. By analyzing genetic features of Drosophila, the authors show that the behavioral defects observed in the mutant strains are not caused by accessibility changes of the administered drugs, but from alterations in the blood brain barrier, by means of changes in nervous system function. The Experimental Fly Since 1900, Drosophila flies have been used for genetic experiments. The fruit fly Drosophila melanogaster is highly accessible to genetic analyses, and has been introduced as a novel model organism to help interpret the complex foundation of drug-induced behaviors (Heberlein, 2008). In this study, flies were maintained on special agars and mutants where screened for drug sensitivity. First, researchers evaluated several fly strains that carried a mutation named EP1529, and found an increased sensitivity to both cocaine and nicotine exposures; excision of the mutation restored drug sensitivity in these flies. Additionally, the altered gene was identified as moody, which encode for a G protein-coupled receptor. In both larvae and adult flies,

International Trade and Investment Essay Example | Topics and Well Written Essays - 2250 words

International Trade and Investment - Essay Example The second part is the discusion about the possible privatization of ports and its effect in port charges and other pricing. The last part is the evaluation of two methods of depreciation used by these shipping companies. Foreign Direct Investment (FDI) has become an increasingly important part of the international economy. Due to the high mobility of the factors of production in the shipping industry, shipping investments in foreign subsidiaries do not necessarily imply strong links between the investment and the home and host countries. It is thus debatable whether the term Foreign Direct Investment should be utilised in the same manner as for other sectors. In a recent article last May 4th in South Africa, a current law implemented has a great impact in the sea freighting business, especially in the issue of massive maritime claims. A lot of shippers are foregoing their deposits due to the redelivery of hand back ships on charter. This critical situation that they are in can affect the acquisition of supply and meeting their foreign demands. The increasing inability in making use of the popular New York Rule B attachment procedure is helping South Africa regain its reputation as a jurisdiction in which shippers can seek assistance in obtaining security for their claims, or having obtained a judgment or arbitration award in their favour. This tangible mechanism in the shipping industry is making an advantage to shippers in their returns of investments due to substantial freight costs set from this procedure. This situation is a prelude of the sea port's privatization which greatly affects costs in shipping companies. Thus, increasing port charges for these companies. More than 50 countries privatised their port systems between 1991 and 1998. The common privatisation program includes the transfer of stevedoring, yard handling, pilotage, line handling and gate security to private port operators, while ownership and control of basic infrastructure remains with a public or quasi-public port authority. Also in a recent article last May 06, 2009, the Cape Town port terminals have performed well in the annual NOSA (National Occupational Safety Association) audits conducted in facilities operated by Transnet Port Terminals, taking their place alongside the sterling efforts of other state-owned

Elements of Religious Traditions Essay Example for Free

Elements of Religious Traditions Essay The term religion can bring up mixed emotions in people. Many people have different religious views and their traditions usually follow that religion. Religion is very vast and there are many different forms, views, traditions, and beliefs within each religion. Certain religions are monotheism, some are polytheism, and others are pantheism. Each religion encourages relationships with the divine, sacred time, sacred space or the natural world, and relationships with others. Relationships with the divine According to Molloy (2010), â€Å"All religions are concerned with the deepest level of reality, and for most religions the core or origin of everything is sacred and mysterious† (p 7). Each religion often calls the sacred by name such as Divine Parent, Great Spirit, the Divine, and the Holy to name a few (Molloy, 2010). Monotheism is a term that means belief in one God (Molloy, 2010). Polytheism is the belief in many Gods or Goddesses; the multiple Gods may be separate or a multiple manifestation of the same sacred reality (Molloy, 2010). Pantheism is the belief that the sacred as being discoverable within the physical world, in other words nature itself is holy (Molloy, 2010). Recently there are people who tend to deny the existence of any God or gods which is described as atheism (Molloy, 2010). Relationship with Sacred Time According to Molloy (2010), â€Å"Our everyday lives go on in ordinary time, which we see as moving forward into the future. Sacred time, however, is the time of eternity†(p 43). Many people have different names for this measurement of time such as the Artic people refer to it as â€Å"distant time†, Australian aboriginals refer to it as â€Å"dream time†(Molloy, 2010). Although there are many different names for sacred time they all refer to the time of eternity and each religion has a different theory on sacred time. Some people believe that sacred time is cyclical and returns to its origins for renewal. Others feel that by recalling and ritually reliving the deeds of the gods and ancestors (Molloy, 2010). Indigenous religions even structure their daily lives to conform to mythical events in sacred time which creates a sense of holiness in their daily lives (Molloy, 2010). Certain religions strongly encourage a relationship with sacred time and others tend to not worry about sacred time. Christianity for instance knows that someday Christ will return to earth however most Christians do not center their lives on waiting for this day. However some Christians live everyday as if it will be the day He returns and strive to be worthy in His eyes when that day does come. Relationship with Sacred Space or the Natural World Just like ordinary time there is also ordinary space. Sacred space refers to the doorway in which the other world of gods and ancestors can contact us and we can contact them (Molloy, 2010). Sacred space is often considered the center of the universe where powers and holiness are strongest; where we can go to renew our own strength (Molloy, 2010). In certain native religions sacred space is a mountain, great volcano, or other striking natural site. In Australian aboriginal religions Uluru (Ayers Rock) is their sacred center (Molloy, 2010). Sacred space can also be constructed into a certain shape, special building, or a boundary. For some religions, sacred space is often in the form of a church where people go to worship, pray, and learn about God; some churches are even built extremely tall to be â€Å"closer† to God. Critical Issues What should we study in order to properly understand religions? What attitude should we have when we study the religions of others? How can researchers be objective? These are just some of the complex questions that researchers should ask before attempting to study religions. Some of the issues in the first century included inability to travel, incomplete scriptures, or the translation they depended on were not accurate (Molloy, 2010). One of the main critical issues when studying religion is forming a prior opinion that can create a bias on the research. If a Buddhist is studying Christianity his opinion could be bias because of his own personal opinions on religion or a preference of his own beliefs versus the other. Conclusion Religion is sometimes defined as to join again. According to the common dictionary the word religion is defined as â€Å"a system of belief that involves worship of a God or gods, prayer, ritual, and a moral code† (Molloy, 2010 p 5). Within each religion there are specific beliefs, traditions, and values. Many religions encourage the relationships with the divine, sacred time, sacred space or the natural world. It is also crucial to identify critical key issues when studying religions. Whether someone worships one God, many gods, goddesses, or denies any existence of God or gods it is important to look inside each religion with an open mind. References Molloy, M. (2010). Experiencing the world’s religions: Tradition, challenge, and change (5th ed.). New York, NY: McGraw-Hill.

Comparing Ursula K. LeGuin’s Forgiveness Day and Nicola Griffith’s Ammo

Comparing Ursula K. LeGuin’s Forgiveness Day and Nicola Griffith’s Ammonite   Ã‚  Ã‚   In Ammonite, Nicola Griffith tells the story of one woman’s encounter with and assimilation into the culture of an alien world.   Ursula K. LeGuin’s â€Å"Forgiveness Day† similarly recounts one woman’s experiences as she confronts an alien culture.   In both cases, these women, Solly in â€Å"Forgiveness Day† and Marghe in Ammonite, learn about themselves as their position shifts away from that of an outsider and they find their place in society.   Although there are similarities in the characters’ backgrounds, their journeys, and their quest for belonging, there are fundamental differences in the process the characters go through in order to find a place where they belong.   Specifically,   LeGuin and Griffith mirror one another in describing the causal relationship between accepting oneself and participating in a romantic partner relationship.   This difference is telling as it reflects the differing attitudes towa rds the role of romantic partnerships in one’s growth process as well as in society as a whole.   Ã‚  Ã‚   As these stories begin, both Marghe and Solly are striking in their lack of attachments to the outside world.   Moreover, they confident in their professional abilities and proud of their independence.   In their freedom, both are spiritual orphans.   Marghe’s mother is dead and she is not in contact with her father.   In addition, she has no real friends and is distrustful of her colleagues on Jeep.   Solly is also an orphan in a very real sense; she has spent most of her life in space, and the technical restrictions of travel mean that as she traveled she would skip â€Å"another half millennium in the process† (LeGuin 47).   Her parents, as well as anyone ... ...serve â€Å"with great distinction as a Stabile† (123).   Solly finds places to belong, and Teyeo finds he belongs at her side.   Marghe is only able to find a place and fall in love after she has truly come to know and understand herself.   She joins a family, helps to support it, and learns to belong.   Romantic love, instead of making her belong, becomes possible only after Marghe has taken significant steps towards finding her place rn the world.   Nonetheless, in both cases, the authors demonstrate their characters’ need for true human contact and companionship and their own belief that such contact is an important part of life.   To become whole, the outsider must come in.    Works Cited Griffith, Nicola.   Ammonite.   Toronto: Ballantine Books, 1992. LeGuin, Ursula K.   â€Å"Forgiveness Day.†Ã‚   Four Ways to Forgiveness.   New York: HarperPaperbacks, 1995.   Pp. 47-124.

Web Based System

IntroductionYoung Entrepreneur Society (YES) is the organization of SACLI. They have different activities like Acceptance Party, Upcoming Seminar, Upcoming Business Exhibit, Christmas Party, and Booth for Foundation Day, Community Service, and monthly due registration fee for certificate and membership. They have also the rules and regulations for the members. The Young Entrepreneur Society (YES) organized the activity through manual. It will take a lot of time to do. The members are going to school to know the schedule and where the event will be held. They compute through manual the monthly due registration fee. The head have to update the upcoming activities to the group or the leaders.The researcher proposed a system which allows the officials and membersso tomake it easy to organize for theYoung Entrepreneur Society (YES) to have an efficient and convenient way of communication and transaction through WEB-BASED SYSTEM OF THE SACLI YES. The system contains 6 main landing pages: H OME features the history of Young Entrepreneur Society. LOG-IN/LOG-OUTfor the administrator. VIDEO features the video of all activities. EVENTS below this it have the below this it have content of Acceptance Party, Upcoming Seminar, Upcoming Business Exhibit, Christmas Party, Community Service and Booth for Foundation Day. MEMBER’sprevious advisers/ members, YES achiever, and present members. And to recognize the advisers and members it has profile and category.And last ABOUT.WEB BASED SYSTEM OF THE SACLI YESneed only be installed on the server placing minimal requirements on the end user workstation. This makes maintaining and updating the system much simpler and it can all be done on the server. Any client updates can be deployed via the web server with relative ease. Typically in larger more complex systems data is stored and moved around separate systems and data sources. In web based systems these systems and processes can often be consolidated reducing the need to move data around. It also provides an added layer of security by removing the need for the user to have access to the data and back end servers. It can  dramatically lower costs due to reduced support and maintenance, lower requirements on the end user system and simplified architecture.Chapter IIA. Historical BackgroundIndustry and trade become dynamic, creating an impact fordeveloping business society in the field of education thus promoting entrepreneurial ability for students who are inclined to do business and be part of world class manager’s entrepreneurs. Inspired by the modern trends and global attraction and opportunities in business locally and internationally, by the Entrepreneurs Society came into existence. The year 2003 was memorable for business administration student of St. Anne College Lucena Inc. because it was the year the society started and was then recognized by the college, aside from other student organizations, thereby Constitution and By-laws was promul gated and took effects as the law required.Embodied in the Constitution and By-laws are its objectives: A. Uphold the ideals geared towards ensuring a well-rounded intellectual, social, cultural, and physical development of every member. B. Provide the members an effective training in leadership and socio-civic awareness within and without the college campus. C. Promote all aspects of growth and development of its members. D. Cultivate among members the spirit of camaraderie and cordiality with other students, faculty members, staff and the administration of the college.MembershipAll students enrolled in the College of Business (Business Administration and Entrepreneurship) may upon enrollment become member of the society.AdvisersDuring the term of Prof. Carmelita A. Maranan as Dean of the college, she appointed Mr. Cyril Gonzales as the adviser of YES. For five years the society was able to hold several projects and out campus learning (benchmarking) such as Calmeray (Laguna), GSIS Museum, Philippine Stock Exchange, Bangko Sentral ng Pilipinas, and World Trade. We also attended several seminars and workshop thereby the members were as happy as they  learned from these activities. We also held livelihood project such as candle making. Dish washing liquid making, powder soap making and perfume making and many more.After Mr. Cyril Gonzales term as adviser for three years, it was Prof. Maranan who took the position, thereby she enunciated more projects, field trips and livelihood programs.The past officers were: Year 2003 – 2004.B. Organizational ChartChapter IIIA. Main problemCould be caused by any number of things: a poorly designed architecture, an underpowered CPU, limited network bandwidth, or a combination of several factors. For example, a higher than expected load can easily overwhelm a system's resources. However, a higher volume is not always required to uncover performance problems. Poorly designed software that does not handle resource alloca tion and contention properly can easily cause deadlocks that eventually lead to nefarious performance problems even at a normal load.B. Sub-problemPoorly designed software that does not handle resource allocation and contention properly can easily cause deadlocks that eventually lead to nefarious performance problems even at a normal load.

Summary Essay Globalisations Time Is Up

Summary of James Howard Kunstler’s â€Å"Globalisation’s Time Is Up† Within James Howard Kunstler’s article â€Å"Globalisation’s Time is Up† (Guardian Weekly, 12-18 August 2005), he goes against Thomas Friedman’s view that â€Å"globalisation is here to stay†(254), arguing that globalisation is rather unstable. With the supply of cheap resources and world peace, we have the formula for globalisation, subtract either and we are on a crash course. Kunstler builds on this theory by going over events, which time after time have all lead to the same solution.The period of 1870-1914 the â€Å"first phase of globalisation†(254) is described as the era of coal and steam power. This period brought hope; nations were tied together with booming trade, along with the abundant supplies of resources. The introduction of oil without a doubt would override the power of coal. This was closely followed with serious ramifications for those without oil, the First World War. Kunstler’s formula for globalisation proves to be correct in earlier days. Furthermore, the oil era is slowly approaching its demise. Also you can read this summary –  Protecting Freedom of Expression on the CampusIt has brought economies greatly dependent on its production power that we no longer see what will come of our â€Å"McHousing Estates†(255). The suburban housing along with all other oil dependent arrangements will cease to expand when the global oil production well dries up. â€Å"The American Suburban Juggernaut† (255), is Kunstler’s description of how America has misallocated its existence around the oil economy. With this being said he continues to support his theory, the bond of nations is now separating from one another simply to attain control of what oil remains in this world.The abused usage of the era, and the over usage of its resources has led America through a boom, one that will end with a bust leaving everyone scrambling for what is left. Kunstler ends his argument stating, â€Å"the world is about to become a larger place again†(256), we can take from his explanations that he is implying; the breakdown of local communities butchered by large chains, how shopping will simply fade away in the background of life, and the need for cars will be of little to no use. As a result all that had once become in the oil-short era will then restart a cycle known as globalisation.

Rhetorical Definition and Examples of Persuasion

Rhetorical Definition and Examples of Persuasion Persuasion is the use of appeals to reasons, values, beliefs, and emotions to convince a listener or reader to think or act in a particular way. Adjective: persuasive.  Aristotle defined rhetoric as the ability to discover the available means of persuasion in each of the three kinds of oratory: deliberative, judicial, and epideictic. Persuasive Writing Techniques 30 Topics for a Persuasive Essay or Speech40 Writing Topics: Argument and Persuasion ApologiaAppealArgument Artistic Proofs and Inartistic Proofs The Art of Persuasion, by John Quincy AdamsConfirmation BiasDefinitions of RhetoricDramatismExhortationHortatory DiscourseHow to Write an Effective Ad, by Ulysses G. ManningIdentificationKairosLogical ProofMotivated SequencePathos and Persuasion: The Validity of Emotional AppealsPhronesisPropagandaPropositionRhetorical MoveRogerian ArgumentSpin EtymologyFrom the Latin, to persuade The Art of Literary Persuasion Character [ethos] may almost be called the most effective means of persuasion.(Aristotle, Rhetoric)Oral delivery aims at persuasion and making the listener believe he has been converted. Few persons are capable of being convinced; the majority allow themselves to be persuaded.(Johann Wolfgang von Goethe)[F]or the purposes of persuasion the art of speaking relies wholly on three things: the proof of our allegations, the winning of our hearers favors, and the rousing of their feelings to whatever impulse our case may require. (Cicero, De Oratore)There is nothing in the world like a persuasive speech to fuddle the mental apparatus and upset the convictions and debauch the emotions of an audience not practiced in the tricks and delusions of oratory. (Mark Twain, The Man That Corrupted Hadleyburg. Harpers Monthly, Dec. 1899)He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense. (Jo seph Conrad, A Familiar Preface. The Collected Works of Joseph Conrad) The best way to persuade people is with your earsby listening to them. (attributed to Dean Rusk) The Persuasive Process   When we try to persuade, we use the arguments, images, and emotions most likely to appeal to the particular  audience  in front of us.  Rhetoricians  who teach the art of persuasion have always instructed their students to treat different audiences differently, to study their distinctive and peculiar commitments, sentiments, and beliefs. (Bryan Garsten,  Saving Persuasion: A Defense of Rhetoric and Judgment. Harvard University Press, 2006)  All language can in a sense be regarded as persuasive (cf., e.g., Miller 1980). However, in this context we limit the definition of persuasion to all linguistic behavior that attempts to either change the thinking or behavior of an audience, or to strengthen its beliefs, should the audience already agree. Yet the audiencesvisible and invisible, actual and implied, interlocutors and onlookersalso contribute to the process of persuasion. (Tuija Virtanen and  Helena Halmari, Persuasion Across Genres: Emerging Perspectives.  Persua sion Across Genres: A Linguistic Approach. John Benjamins, 2005)     Technology has made the audience a prominent feature in the persuasive process. Audiences play an active role in the co-creation of meaning. Persuaders use audience analysis to understand their audiences and adapt their messages. At the same time, technology makes it possible for audiences to circumvent the messages of persuaders and communicate directly with other audience members. In short, the audience for todays media is potentially large, anonymous, and able to circumvent the persuasive messages of producers. (Timothy A. Borchers, Persuasion the Media Age, 3rd ed. Waveland Press, 2013) Persuasion in Advertising The real  persuaders  are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders. (attributed to Eric Hoffer)If youre trying to  persuade  people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the  vernacular. (David Ogilvy,  Confessions of an Advertising Man, 1963)â€Å"VVs NoCoat campaign . . . did what all ads are supposed to do: create an anxiety relievable by purchase.†Ã‚  (David Foster Wallace,  Infinite Jest. Little Brown, 1996) Persuasion in Government [I]n a republican nation, whose citizens are to be led by reason and  persuasion, and not by force, the art of reasoning becomes of first importance. (Thomas Jefferson, 1824. Quoted by James L. Golden and Alan L. Golden in  Thomas Jefferson and the Rhetoric of Virtue. Rowman Littlefield, 2002) Men are not governed by justice, but by law or  persuasion. When they refuse to be governed by law or persuasion, they have to be governed by force or fraud, or both. (Lord Summerhays in  Misalliance  by George Bernard Shaw, 1910) The Lighter Side of Persuasion A man in  Phoenix calls his son in New York the day before Thanksgiving and says, I hate to ruin your day, but I have to tell you that your mother and I are divorcing; forty-five years of misery is enough. Pop, what are you talking about? the son screams.We cant stand the sight of each other any longer, the old man says. Were sick of each other, and Im sick of talking about this, so you call your sister in Chicago and tell her..Frantic, the son calls his sister, who explodes on the phone. Like heck theyre getting divorced, she shouts. Ill take care of this.She calls Phoenix immediately, and screams at her father, You are NOT getting divorced. Dont do a single thing until I get there. Im calling my brother back, and well both be there tomorrow. Until then, dont do a thing, DO YOU HEAR ME? and hangs up.The old man hangs up his phone and turns to his wife. Okay, he says, theyre coming for Thanksgiving and paying their own way.(Charles Smith, Just Plain Funny. RoseDog Books, 2012) Pronunciation: pur-ZWAY-shun

Beware the yawn factor - Emphasis

Beware the yawn factor Beware the yawn factor Beware the yawn factor when selling your organisation in writing. Attention spans are short and lots of clichd customer-service terminology wont do you any favours. Take this example from the Olympus website: Under the umbrella of Olympus Europa we in the U.K give the best possible support to our customers by providing: A wide range of value added solutions to meet customer demands Flexible working approach to achieve time sensitive order requirements A Supply Chain working closely with both O.E. and the market place providing the vital link between sales and production, monitoring stock movement and demand v forecast ensuring optimum stock levels are maintained A 24 hour delivery service to all of our customers Customer service makes our company Olympus UK Ltd what it is today a very successful, caring organisation run by special people that make a positive difference. The UK Distribution Centre, based in West London, supports this concept wholeheartedly. Therefore an in-depth understanding of the UK market place has built up enabling us to act and react to our customers [sic] needs. Our role is supportive to OEDC (Olympus European Distribution Centre) enhancing performance to provide the best service whilst maintaining an acceptable level of cost. Communication is of paramount importance in establishing this understanding thereby developing an extremely healthy working relationship, providing a platform for success. Wordy bullets Using bullet points works well. They are easy to read and make text stand out. The problem here is that most are wordy and cumbersome. The first one talks about value added solutions. As opposed to what? A value diminished solution? Value added is meaningless corporate speak. It means nothing to the customer. The second one refers to time sensitive requirements. Surely 99 per cent of orders are time sensitive? How often do customers place an order without caring when they receive it? And the third one explains how the supply chain works. But customers wont care about the logistics of how Olympus maintains its stock levels. They just need to know that stock will be available when they need it. Also, the introductory sentence about the Olympus Europa umbrella is pointless here. As far as customers are concerned, there is only one Olympus. So, we could simplify this paragraph to read: At Olympus in the UK, we support our customers by: offering a wide range of solutions for your needs responding to your orders promptly maintaining optimum stock levels at all times guaranteeing a 24-hour delivery service. Cut the clichs Now look back at that second paragraph. It goes on a bit, doesnt it? Cutting back on the clichd and redundant phrases like support this concept wholeheartedly and is of paramount importance would simplify the message, making it easier to read and understand. There are a couple of other issues to address too. Special people is ambiguous, as is an acceptable cost. And enabling us to act and react to our customers needs is grammatically wrong. (It should be enabling us to act on and react to our customers needs.) This paragraph is basically trying to explain, using far too many words, that Olympus UK offers a speedy and efficient service to its customers at a reasonable price. Instead, it could say: Our customer service is at the heart of our success. Olympus UK is run by people who care and want to make a difference. Based at our UK Distribution Centre in west London, they have an in-depth understanding of the UK market. This enables us to respond to and anticipate our customers needs. We believe that good communication is vital to establishing good relationships with our customers. And our ultimate aim is to offer them a speedy and efficient service at a reasonable cost. Find out more about our courses in better writing

Business Law Essay Example | Topics and Well Written Essays - 1500 words - 3

Business Law - Essay Example 2 In order to have a valid contract, an offer must sufficiently be accepted. In this case when Simon ordered the 20 coffee machines, there was already a valid offer to purchase the said product from the wholesaler. In order that the contract may be perfected, what is needed is the valid acceptance of the wholesaler. But since the wholesaler made no reply since the offer to purchase on Thursday, Simon had every right to change his mind. When Simon sent a telefax canceling his order on Tuesday thereafter, there was still no perfected contract. The general rule is, once the acceptance is made, the offerror can no longer revoke the offer. But the acceptance becomes binding on the offerree only when it reaches the offeror. In this case the telefax was sent on Tuesday, while the letter of acceptance, confirming the order was received the next day. In order for the contract to be valid, acceptance of the offer is needed to create legal rights and duties arising from such agreement. In this case Simon has revoked his offer prior having knowledge of the acceptance the next day. In the case of Entores Ltd. v Miles Far East Corporation (1955)3, where the parties where dealing on an agreement based on telex communication between parties, it was held that it was not until the message of acceptance was received by the offeror until the contract is deemed perfected or complete. Lord Denning, Master of the Rolls, provided that if a notice of withdrawal was sent during business hours, the withdrawal was effective as of the time it was received by the telex machine, regardless if the other party received it or not based on their own neglect.4 In our case it is obvious that after a number of days without confirmation of the request, Simon sent a telefax canceling his order on Tuesday, a day before there was a valid acceptance from the wholesaler. Hence, he had all the right to revoke his primary offer to purchase the coffee makers since there was no acceptance yet made, there was no contract yet perfected or created at that time. The telefax remains open to receive messages, there was also no confirmation made by the wholesaler that the request to purchase their product was even accepted, in addition to that there was no consideration or payment made. Simon had timely withdrawn his offer before any contract was created, hence he will not be liable for any demand based on breach of a contract that was never effective. The use of disclaimers in shops or place of business is generally allowed by law, but the rule is not absolute, as it does not include responsibility for negligence as provided in the Unfair Contract Terms Act 1977. Simon cannot rely on his general disclaimer from preventing himself to be sued based on negligence that resulted to damages. The law provides that although disclaimers are allowed, it cannot be made or put in general terms as to limit the liability of the owner in every case, as the limited liability depends on the nature of the obl igation and must be reasonable as not to cause boundless responsibilities. It was held in the case of Staples v West Dorset District Council (1995) 5that a disclaimer or notice to be valid must renounce responsibility based on specific issues6. In this case, Simon posted a notice renouncing all responsibility for

Some historians feel that James VI was a successful king of Scots Essay

Some historians feel that James VI was a successful king of Scots before 1603 but that he sqandered that success after he became king of England. Do you agree - Essay Example His father Henry Stewart but widely known as Lord Darnley. Darnley, he lost his life in a mysterious explosion at his residence. Just seven months after this Mary Queen of Scots was forced to surrender her throne as she was beaten by rebels. Mary went away and James was left alone. James was given the throne of Scotland at the age of fifteen months this is when he became King James VI of Scotland (Harris& McDonald 2006 ). Today, James I of England also known as James VI of Scotland has addressed to Parliament on the divine right of kings. This was very disappointing to Parliament after many conflicts between it and King James. King James made a horrible statement to all religious eyes that kings are a figure like God himself. "Kings are fairly known as Gods, for that they use a manner of likeness of divine power upon this planet." This surprised the listeners as he spoke regarding the similarity of kings and God. This sent awe throughout the square where the speech was made. Many have said that this will send the king straight to hell with no judgment what so ever. The king made some over the edge of the earth similarities between the power of God and the power of kings. This is an exert from his speech showing the similarities: "God has the power to create, or destroy, make, or unmake at his pleasure, to give life, or send death, to judge all, raise low things, and to make high things low at his pleasure, and to God are both soul and body due. And the like power have Kings; they make and unmake their subjects: they have the power of raising and casting down: of life, and of death: judges over all their subjects, and in all causes, and yet accountable to none but God only." (www.thedukeofyork.org/files/pdf/jamesi) This statement surprised a lot of church officials at the time and numerous protesters were there in opposition to the King. One protester held up a sign